러시아어 ‘별칭 지명’과 국가 이미지 연구 – 유럽과 아시아 지역을 중심으로
A Study of Toponymic Nicknames in Russian and Global Image Focusing on Territories of Europe and Asia
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Toponymy is the study of place names and their origins, meanings, use, and typology. A toponymy is the general name for any place or geographical entity. Place names serve as the most useful geographical reference system in the world. Consistency and accuracy in referring to a place are essential to prevent confusion in everyday commercial and recreational activities. Many geographical places have titles or alternative names, which have diverse implications. New York, for example, is called the “Big Apple,” and Saint Petersburg the “North Venice.” These toponymic nicknames are often used to boost the status of places, unlike the usual role of a nickname. Many places or communities, especially in the United States, adopt titles to establish a civic identity, help outsiders recognize the community, attract people to the community, promote civic pride, and build community unity. Toponymic nicknames and slogans that successfully create a new community ideology or myth are also believed to have economic value. This economic value is difficult to measure, but anecdotal reports indicate that cities have achieved substantial economic benefits by branding themselves by adopting new slogans. The purpose of this study is to examine Russian toponymic nicknames, focusing on Europe, Asia, and the global image of these territories held by Russians.
Abstract
Toponymy is the study of place names and their origins, meanings, use, and typology. A toponymy is the general name for any place or geographical entity. Place names serve as the most useful geographical reference system in the world. Consistency and accuracy in referring to a place are essential to prevent confusion in everyday commercial and recreational activities. Many geographical places have titles or alternative names, which have diverse implications. New York, for example, is called the “Big Apple,” and Saint Petersburg the “North Venice.” These toponymic nicknames are often used to boost the status of places, unlike the usual role of a nickname. Many places or communities, especially in the United States, adopt titles to establish a civic identity, help outsiders recognize the community, attract people to the community, promote civic pride, and build community unity. Toponymic nicknames and slogans that successfully create a new community ideology or myth are also believed to have economic value. This economic value is difficult to measure, but anecdotal reports indicate that cities have achieved substantial economic benefits by branding themselves by adopting new slogans. The purpose of this study is to examine Russian toponymic nicknames, focusing on Europe, Asia, and the global image of these territories held by Russians.
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