영어판과 러시아어판 유튜브 동영상을 통해 본 상트페테르부르크 도시이미지 비교연구
A Comparative Study of Saint Petersburg’s City Image from YouTube Videos in English and Russian
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초록
본 연구는 러시아와 국제사회가 인식하고 있는 러시아 제2의 도시 상트페테르부르크의 도시 이미지에 주목하고자 하며, 인터넷 동영상 플랫폼인 유튜브를 통해 도시이미지를 비교해 볼 계획이다. 본 연구는 기존의 연구와 차별을 두어 정량적 방법론 중 정성적 해석이 가능한 혼합적 방법론인 의미 연결망 분석법을 활용했다. 본 연구는 영어판과 러시아판으로 제작된 상트페테르부르크 관련 동영상을 SNS 분석 도구인 노드엑셀(Node XL)을 활용해 수집 및 분석을 진행하였다. 본 연구에서 러시아와 국제사회가 인식하는 상트페테르부르크의 이미지는 상당히 유사했다. 본 연구에서 발견한 가장 명확한 차이점은 러시아는 상트페테르부르크를 삶의 공간으로 인식하고 있는 한편, 국제사회는 여행지로 인식하고 있다는 점이다. 그러나 향후의 러시아와 우크라이나 전쟁의 전개에 따라 상트페테르부르크가 국제사회로부터 고립될 수 있기에 러시아로서는 이를 극복하고자 하는 상당한 노력이 필요할 것이다.
Abstract
This study investigates Russia's second city, St. Petersburg. Specifically, it focuses on exploring perceived images of this city from Russia and external society. Its research medium is YouTube videos covering St. Petersburg in English and Russian languages. This study employed semantic network analysis, which allows implement quantitative analysis and qualitative interpretations, for finding out the images from the two sides. This study used NodeXL as a tool for data collection, analysis and visualisation of the results. The results show that there was no significant difference between Russia’s domestic and international perceived images of Saint Petersburg. The only difference is Russia perceived this city as a living space and international community does it as a tourist destination. However, when Russia’s current situation with Ukraine does not improve, the city will be isolated from international community which might negatively impact on its capacity as a global actor. Thus, this study calls for an appropriate action from Russia for overcoming a potential problem.
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