한국 수출기업의 국경간 전자상거래 비즈니스 모델을 활용한 수출활성화 방안

Abstract

Purpose: Recently, the accessibility to cross-border e-commerce has improved. The proliferation of high-speed Internet, advanced Web and e-commerce technologies, and greater mobile connectivity worldwide has enabled shoppers to frequently cross invisible borders and buy products online. The cross-border e-commerce model can be a useful tool for exporting enterprises to access overseas markets. Therefore, this study seeks to recommend export promotion plans by analyzing barriers to cross-border e-commerce from the micro and macro perspectives. Composition/Logic: This study is organized as follows. Chapter I describes the purpose of the study. In chapter II, the concept and status of cross-border e-commerce are presented. Chapter III discusses the general literature review on cross-border e-commerce. Chapter IV notes a suggested strategy to promote cross-border e-commerce by Korean exporting enterprises. The final chapter describes the key summaries, limitations, and implications of the study. Findings: The results of this study are as follows. First, in terms of exports, the trade volumes of Korea’s cross-border e-commerce are focused on China and import in USA. In addition, the items of cross-border e-commerce are limited to cosmetics and clothes. Thus, it is necessary to expand the scope of exports to cover other countries and items so as to continuously promote cross-border e-commerce. Second, it is necessary the development of global big cross-border e-commerce platforms to advance into foreign markets. Lastly, individual unit support systems are necessary to upgrade the national agenda. Furthermore, the government needs to support the relevant policies, construction of infrastructure, industry data and statistics management, construction of O2O experience centers, promotion of startups, and education/training for cross-border e-commerce. Originality/Value: While there is a large body of literature on traditional offline cross-border trade of goods and services, the research on online cross-border trade is limited. Therefore, this study tries to recommend more export promotion strategies on par with national policies. In addition, the study seeks to suggest alternatives by analyzing the cross-border e-commerce trade structure by using ECI and trade statics from the macro perspective and the barriers to cross-border e-commerce from the micro perspective.