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American College Students’ Study Abroad Destination Choices:Hedonic or Utilitarian Motivation?

Kim, Kyungmi
이화사회과학원 (Ewha Institute of Social Sciences(EISS))|2017.04|사회과학연구논총 (Ewha Journal of Social Sciences)|제33권 제1호|pp. 297-330|DOI 10.16935/ejss.2017.33.1.009

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키워드

Destination imageIntention to visitUtilitarianStudy abroadHedonic motivation
주제분류사회과학일반

초록

This study explores which motivation factors affect college students’ decision when choosing a study abroad destination. It also investigates whether students’ experiences during their time abroad affect their future travel choices. Using an online survey method, seven hundred and sixty six responses were collected from students attending four-year educational institutions in the United States. Factor analysis, logistic regression, and multiple regressions were used to analyze motivation attributes, destination choice, and study abroad experience. The major finding of this study is that the safety needs of destination is a precondition of students’ hedonic needs when they select the study abroad destination, respondents’ study abroad experiences positively affected tourists’ intention to revisit the same destination, and students who perceived the relaxed environment of the destination would be less likely to revisit the same destination in the future but students who favourably perceived cultural attraction needs, utilitarian needs, hedonic needs, and safety needs would come back to the same destination.

Abstract

This study explores which motivation factors affect college students’ decision when choosing a study abroad destination. It also investigates whether students’ experiences during their time abroad affect their future travel choices. Using an online survey method, seven hundred and sixty six responses were collected from students attending four-year educational institutions in the United States. Factor analysis, logistic regression, and multiple regressions were used to analyze motivation attributes, destination choice, and study abroad experience. The major finding of this study is that the safety needs of destination is a precondition of students’ hedonic needs when they select the study abroad destination, respondents’ study abroad experiences positively affected tourists’ intention to revisit the same destination, and students who perceived the relaxed environment of the destination would be less likely to revisit the same destination in the future but students who favourably perceived cultural attraction needs, utilitarian needs, hedonic needs, and safety needs would come back to the same destination.

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