사회적 자본으로서의 지역공동체 신뢰가 코로나19 백신 관련 정보 추구 및 예방 행동에 미치는 영향에 관한 연구: 위험 정보 처리 및 추구 모델(Risk Information Seeking and Processing Model, RISP)을 중심으로
Effects of Community Tru st on COVID-19 Vaccine Information Seeking and Vaccination Intention: A Study Based on the Risk Information Seeking and Processing Model (RISP)
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초록
코로나19 팬데믹 경험을 통해 감염병과 같은 전 세계적 사회적 재난에 대한 다양한 대응 방안이 모색되고 있다. 이러한 사회적 재난에 효과적으로 대 응하는데 사회적 자본의 한 형태인 지역공동체 신뢰가 중요한 역할을 한다 는 기존 연구 결과를 토대로, 본 연구는 지역공동체 신뢰가 코로나19 백신 관련 정보 추구와 예방 행동에 미치는 영향을 살펴보고자 하였다. 위험 정 보 처리 및 추구 모델(Risk Information Seeking and Processing Mod- el, RISP)을 기반으로 지역공동체 신뢰가 코로나19 위험 인식, 코로나19 백 신 정보 규범, 백신 정보 추구를 통해 코로나19 백신 접종 의도에 미치는 과 정을 살펴보았다. 대한민국 성인 1,000명을 대상으로 한 전국 단위 설문조 사 결과, 지역공동체 신뢰가 코로나19에 대한 위험 인식을 높이고, 백신 정 보 규범을 강화하여 백신 정보 추구 활동을 더 활발하게 하며, 이를 통해서 백신 접종 의도에 긍정적인 영향을 미칠 가능성이 발견되었다. 연구 결과는 지역공동체 신뢰가 코로나19 예방 행동에 긍정적인 영향을 미친다는 점을 확인했으며, 이는 향후 또 다른 감염병 팬데믹 예방 캠페인에서 지역공동체 신뢰를 기반으로 한 캠페인 설계가 필요함을 시사하고 있다.
Abstract
After surviving the COVID-19 pandemic, the importance of local community-level responses to global societal disasters, such as infectious diseases, has come to the forefront. To develop an effective community-level public health intervention and campaign message, this study examined the influence of community trust, a form of social capital, on COVID-19 vaccine-related information seeking and preventive behaviors through the Risk Information Seeking and Processing (RISP) model. Based on a nationwide survey of 1,000 adults in South Korea, the results revealed that community trust enhances COVID-19 risk perception, increases individuals’ subjective COVID-19 vaccine information norms, and encourages more active COVID-19 vaccine information seeking, ultimately positively affecting vaccine acceptance intentions. The findings indicate that community trust has a positive impact on COVID-19 prevention behaviors, providing insights that could aid in designing community-level campaigns for future pandemic prevention efforts.
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