광장시장 활성화를 위한 맞춤형 탐험 패키지 서비스디자인에 관한 연구

Abstract

Background To enable young people to the cultural traditions of the domestic market, the market has to offer a cultural experience-based services to be developed into a reliable prospects for the market, not just in villages through improved food market in the right. Methods Configuration of the research is in progress to study the major advantage the method of PSS business model for the theoretical background of the study, by configuring the process of service design for the activation of the Plaza Mayor in 4D (Discover - Define - Develop - Deliver) process. Discover the steps and parallel desk research and field research was conducted through questionnaires and interviews Peer shadowing process for data collection. Define the steps to take advantage of the Stakeholder map was drawn after the three Persona listed the stakeholders. Since then, the experience spread by cattle through the scenario technique was visualized Journey map, Develope the steps to group your keywords through the E3 value analysis processes were analyzed Context Activity Modeling. Finally, we proceed through the Prototype Role-playing subjects in post-production stage and derive Deliver Service blueprint. Result PSS and services through the design process, we propose a customized service package designed to explore for creating a wide range of experience in the domestic market and enable content to Plaza Mayor in conjunction with this new service. Also it proposed an opportunity to the service may be introduced reliably build a business model concept. Conclusion These results allow you to experience the diverse cultural traditions of customer service through access to the food they were biased experience. In addition, the course is selectable out of the passive type experience due to allow SNS to the active experience. Furthermore, these results will contribute to the positive prospects for the future market square.