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중국 서비스기업의 혁신과 기업성과에 대한 연구 - 네트워크의 조절효과를 중심으로 -

A Research on Innovation and Performance of Chinese Service Company - Moderating Effect of Network -

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초록

본 연구는 중국의 187개의 대형 서비스 기업의 혁신활동이 기업의 경영성과에 어떤 영향을 미치고 그 과정에서 기업이 맺고 있는 내부와 외부의 연결망이 어떠한 역할을 하는지 살펴보았다. 결과적으로 서비스 기업의 혁신활동 중 마케팅활동이 기업실적과 직접적으로 관련 있으며 기업의 외부 연결망은 이를 정(+)의 방향으로 조절하였다. 반면 연구개발 활동은 직접적으로 기업의 경영성과로 이어지지는 않지만 기업의 내부 네트워크는 연구개발 활동과 결합하여 기업의 경영성과를 개선시키는 정(+)의 조절효과가 있는 것으로 나타났다.

Abstract

This study, based on data of 187 large servicing companies of China domestic market, is aimed at analyzing the causal effect between innovation and company’s performance. The result shows that marketing is directly related to company’s performance, while company’s external link or network positively moderates this result. Meanwhile, it turns out that research and development innovation is not directly related to firm’s market performance, while company’s internal link or network positively moderates this relation. In conclusion, it can be inferred that China’s economy and business has been operated by market mechanism as well as hierarchy and internal relationship.

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