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기업간 네트워크가 시장개척 성과에 미치는 양면적 효과

The Bi-dimensional Effects of Inter-firm Networks on the Performance of Proactive Innovations

이상묵
한국전문경영인학회|2018.08|전문경영인연구 (Journal of CEO and Management Studies)|제21권 제2호|pp. 233-254

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키워드

혁신 성과Innovation performance시장개척형 혁신기업간 네트워크Proactive innovationInter-firm network

초록

이 연구는 기업의 장기적 성과유지와 생존에 필요한 개척형 혁신성과의 선행요인에 대해탐구한다. 신시장을 개척하는 개척형 혁신전략은 그 높은 장점에도 불구하고, 성과의불확실성과 수행과정의 어려움으로 인해 상시적으로 시도되기 어렵다. 이 연구는 이러한개척형 혁신의 달성을 위한 선행적 요인으로 기업간 네트워크가 지니는 양면적 효과를다룬다. 기업간 네트워크는 공식적 협력구조를 지니는 협력 네트워크와 비공식적 사회관계를 통한 정보교류 네트워크로 구분될 수 있다. 이 연구는 기업이 보유한 협력 네트워크가 다양한 참여자의 자원과 지식을 집약적으로 조달할 수 있다는 점에서 개척형 혁신성과에 도움이 된다고 주장한다. 반면, 기업이 상시적으로 정보를 교환하는 교류 네트워크가산업내 관련기업에 몰입될 경우, 위험을 수반하는 개척형 혁신을 회피하려는 경향이 나타날 것이라고 주장한다. 1,078개의 기업 자료를 사용한 실증모형의 검증 결과, 이 연구가제시하는 모든 가설들은 지지되는 것으로 나타났다.

Abstract

This study explores the antecedents of proactive innovation which is required to sustain firm’s longitudinal performance and survival. The proactive innovation means the innovation strategy targeting the new markets-entry, and it has high uncertainty and difficulties in actions. This study suggests the bi-dimensional effects of inter-firm networks on the success of proactive innovation. Prior researches have argued the positive effects of inter-firm networks on the firm’s performance and innovations, because it can provide the diverse and valuable resources and capabilities to the challenge of specialized firms. But researches alos argue the conservative effects of inter-firm networks because it suggests the channels of information exchange to avoid the relative risks. This study discriminates the two types of inter-firm networks as the collaborate networks having formal cooperating structure and information networks exchanging information through the social relations. Using these conceptual disjunction, this study suggests the positive effects of collaborate networks on the performance of proactive innovation because of its resource mobilizing capacity from multiple participants. Also, this study suggests the negative effect of industry-dedicated information networks on the performance of proactive innovation because it accelerates the mimetic and conservative activities. The empirical test using the survey data of 1,078 firms shows the significant effects of all suggested independent variables of this study.

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