Limitation of Alternative Fuel Vehicle (AFV) Development Plan in China: Mismatch between Government Initiative Model and Market
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As Chinese influence on global automobile industry goes up continuously, its responsibility for cutting down Greenhouse Gas or carbon dioxide emission increases too. Chinese government suggested two targets; Alternative Fuel Vehicle (AFV) output volume 500 thousand and AFV market share 5% by the end of 2011, through the ‘Plan on Shaping and Revitalizing Automobile Industry’ in March 2009. However any of two targets did not come true. The AFV sales volume of China was 74.7 thousand with only taking 0.3% of whole vehicle sales volume in 2014. Therefore this study accessed the question, ‘why Chinese government initiative model for the AFV promotion has been so poor?’ To do so this study reviewed the transition process for AFV policies in China and made a structural analysis for three key policies since 2009 through four factors of Diamond model. As a result the number of articles for related industries or factor endowments was relatively more than firm strategy or demand conditions. Also this study accessed the AFV strategy of Six SOEs (State Owned Enterprises) from the perspective of social responsibility. Six SOEs have more concentrated on the electric vehicle (EV) rather than the hybrid electric vehicle (HEV) with actively following the government leadership. However major EV or HEV models of Six SOEs mostly were made by Joint Ventures (JVs) which substantially being under control of foreign makers. So the JVs have taken the actual leadership for R&D and social responsibility activity of AFV business. Most of all, the limitation of government initiative model in China resulted from supplier‐centric approach with targeting for the public transportation and institution consumer, and it caused a failure to catch up the demand conditions of general customers.
Abstract
As Chinese influence on global automobile industry goes up continuously, its responsibility for cutting down Greenhouse Gas or carbon dioxide emission increases too. Chinese government suggested two targets; Alternative Fuel Vehicle (AFV) output volume 500 thousand and AFV market share 5% by the end of 2011, through the ‘Plan on Shaping and Revitalizing Automobile Industry’ in March 2009. However any of two targets did not come true. The AFV sales volume of China was 74.7 thousand with only taking 0.3% of whole vehicle sales volume in 2014. Therefore this study accessed the question, ‘why Chinese government initiative model for the AFV promotion has been so poor?’ To do so this study reviewed the transition process for AFV policies in China and made a structural analysis for three key policies since 2009 through four factors of Diamond model. As a result the number of articles for related industries or factor endowments was relatively more than firm strategy or demand conditions. Also this study accessed the AFV strategy of Six SOEs (State Owned Enterprises) from the perspective of social responsibility. Six SOEs have more concentrated on the electric vehicle (EV) rather than the hybrid electric vehicle (HEV) with actively following the government leadership. However major EV or HEV models of Six SOEs mostly were made by Joint Ventures (JVs) which substantially being under control of foreign makers. So the JVs have taken the actual leadership for R&D and social responsibility activity of AFV business. Most of all, the limitation of government initiative model in China resulted from supplier‐centric approach with targeting for the public transportation and institution consumer, and it caused a failure to catch up the demand conditions of general customers.
참고문헌 (44)
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