전시주최자 SNS의 커뮤니케이션 효과가 브랜드이미지 및 만족도에 미치는 영향 연구
A Study on the Impact of SNS Attributions on Communication effects, Brand Image and Satisfaction in Exhibition
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Recent surge in smart phone users with the information center, the exhibition now moves to the mobile and smart phones are accelerating the combination of exhibition. Existing standardized advertising and promotional techniques to exhibitors and visitors were delivered unilaterally in the marketing message, SNS is based on communication with exhibitors and visitors from all over who wish to pursue movements. The exhibition visitors as much information from the SNS communication effectiveness by providing a cognitive attitude, that is, a lot of visitor information that provides a compelling exhibition SNS, and reliable, the information you thought to gain the benefits. The exhibit attitude that the cognitive impact of the brand image, satisfaction is influenced. Finally, communication effectiveness to increase exhibition SNS users visitors' satisfaction and continued use for inducing an alternative has proposed, and SNS utilizing marketing, customer communications and promotional channel.
Abstract
Recent surge in smart phone users with the information center, the exhibition now moves to the mobile and smart phones are accelerating the combination of exhibition. Existing standardized advertising and promotional techniques to exhibitors and visitors were delivered unilaterally in the marketing message, SNS is based on communication with exhibitors and visitors from all over who wish to pursue movements. The exhibition visitors as much information from the SNS communication effectiveness by providing a cognitive attitude, that is, a lot of visitor information that provides a compelling exhibition SNS, and reliable, the information you thought to gain the benefits. The exhibit attitude that the cognitive impact of the brand image, satisfaction is influenced. Finally, communication effectiveness to increase exhibition SNS users visitors' satisfaction and continued use for inducing an alternative has proposed, and SNS utilizing marketing, customer communications and promotional channel.
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