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Effect of the Perceived Waiting Time on the Acceptability of Wait, Brand Affect, Satisfaction, and Behavioral Intention at the Marine Leisure Exhibition Event

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한국마이스관광학회 (Korea MICE Tourism Society)|2017.03|MICE관광연구 (JOURNAL OF MICE & TOURISM RESEARCH)|제17권 제1호|pp. 43-58

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참고문헌

키워드

Satisfaction만족행동의도Behavioral IntentionPerceived Waiting TimeAcceptability of the WaitBrand Affect지각된 대기시간수용가능성브랜드감정

초록

The purpose of this study is to examine the influence of the perceived waiting time to participate marine leisure experiential activities at the exhibition event on the acceptability of the wait, brand affect, overall satisfaction and behavioral intention. Based on a literature review, the proposed model with seven theoretical hypotheses was developed. Confirmatory factor analysis and structural equation modeling analysis were conducted to test the proposed model. The results indicated that the perceived waiting time significantly affect the acceptability of wait. In addition, visitors’ acceptability of wait at the leisure experience area has impact on brand affect, satisfaction, and behavioral intention. The findings of this study will help exhibition organizers to gain a comprehensive and strategic understanding of the perceived waiting time, and to develop wait management strategies for visitors.

Abstract

The purpose of this study is to examine the influence of the perceived waiting time to participate marine leisure experiential activities at the exhibition event on the acceptability of the wait, brand affect, overall satisfaction and behavioral intention. Based on a literature review, the proposed model with seven theoretical hypotheses was developed. Confirmatory factor analysis and structural equation modeling analysis were conducted to test the proposed model. The results indicated that the perceived waiting time significantly affect the acceptability of wait. In addition, visitors’ acceptability of wait at the leisure experience area has impact on brand affect, satisfaction, and behavioral intention. The findings of this study will help exhibition organizers to gain a comprehensive and strategic understanding of the perceived waiting time, and to develop wait management strategies for visitors.

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The Effects of a Marine Leisure Exhibition Event's Appraisal Attributes on Visitors' Satisfaction and Re-visit Intention조우정한국항해항만학회 · 한국항해항만학회지2011 · 제35권 제4호유료형 축제 참가자의 대기환경과 행동분석: 보령머드축제를 중심으로김주호, 정찬영관광경영학회 · 관광경영연구2020 · 제24권 제6호전시박람회 서비스스케이프와 참관객 체류시간의 관계연구김지윤, 이병철한국마이스관광학회 · MICE관광연구2014 · 제14권 제3호The Moderating Effect of Past Visit Experience on Festival Service Quality, Satisfaction and Behavioral Intentions: A Case of Jinju Namgang Yudeung Festival호정, 박양우, 정강환한국상품학회 · 상품학연구2010 · 제28권 제1호The Study on the Effect of Waiting Line on Consumers’ Perceived Quality and Emotional State송재도, Nan Li한국마케팅학회 · 아시아마케팅저널2019 · 제21권 제2호전시회 서비스품질이 참관객 만족도 및 행동의도에 미치는 영향 전시 관여도 조절효과를 중심으로김현주, 하홍국관광경영학회 · 관광경영연구2020 · 제24권 제5호

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