스포츠 산업 전시회의 서비스 품질과 참여성과 간의 관계: 전시회 참여기업 종사자를 중심으로
The Causal Relationship Between Exhibition Service Quality and Exhibitors' Show Performance in Exhibition of Sports Industry: Research Based on Participating Exhibitors
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The purpose of this study is first to examine determinants and their influential extent of exhibitors' show performance and then empirically prove performance differences depending on general characteristics of each participating exhibitor. The study was conducted on several companies that took part in leading domestic trade shows. This study showed that the service quality of trade shows has a significant relationship with the performance of exhibitors, showing some slightly differently results between several sub-determinants of exhibition service quality such as information collection, sales performance, networking, motivation, and image building. As supported by the results, trade shows need to secure leading exhibitors and attendees in order to adapt and grow in a rapidly changing domestic and foreign exhibition industry. Also, providing high quality service to increase the satisfaction of exhibitors and attendees and especially ensuring professionalism can contribute to enhancing the effectiveness of trade shows and exhibitions.
Abstract
The purpose of this study is first to examine determinants and their influential extent of exhibitors' show performance and then empirically prove performance differences depending on general characteristics of each participating exhibitor. The study was conducted on several companies that took part in leading domestic trade shows. This study showed that the service quality of trade shows has a significant relationship with the performance of exhibitors, showing some slightly differently results between several sub-determinants of exhibition service quality such as information collection, sales performance, networking, motivation, and image building. As supported by the results, trade shows need to secure leading exhibitors and attendees in order to adapt and grow in a rapidly changing domestic and foreign exhibition industry. Also, providing high quality service to increase the satisfaction of exhibitors and attendees and especially ensuring professionalism can contribute to enhancing the effectiveness of trade shows and exhibitions.
참고문헌 (39)
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