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친환경 드론 음식배달 서비스에서 내적통제소재(INELOC)에 관한 연구 : 인구통계학적 특성의 차이 분석을 중심으로

Application of Internal Environmental Locus of Control to the Context of Eco-friendly Drone Food Delivery Services : Focusing on a Differences Analysis of Demographic Factors

황진수|주규현
한국마이스관광학회 (Korea MICE Tourism Society)|2021.06|MICE관광연구 (JOURNAL OF MICE & TOURISM RESEARCH)|제21권 제2호|pp. 123-139

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키워드

내적통제소재구전 의도친환경드론 음식배달 서비스Eco-friendlyDrone food delivery servicesWord-of-mouth intentionInternal environmental locus of control

초록

Drone food delivery services (DFDS) are not only attracting attention due to the 4th Industrial Revolution, but also play a significant role in protecting the environment because the services are operated by batteries that can be charged with electricity. Therefore, this study tried to examine Internal Environmental Locus of Control (INELOC) in the context of DFDS. More specifically, this study examined how four dimensions of INELOC, namely, green consumers, activists, advocates, and recyclers, affect word-of-mouth intentions. In addition, this study investigated the difference of the four dimensions of INELOC based on the respondents’ demographic factors. This research was tested based on a total of 442 samples. The data analysis results indicated that all four dimensions of INELOC significantly affect word-of-mouth intentions. In addition, differences in the four dimensions of INELOC were found in demographic factors, including gender, age, and marital status.

Abstract

Drone food delivery services (DFDS) are not only attracting attention due to the 4th Industrial Revolution, but also play a significant role in protecting the environment because the services are operated by batteries that can be charged with electricity. Therefore, this study tried to examine Internal Environmental Locus of Control (INELOC) in the context of DFDS. More specifically, this study examined how four dimensions of INELOC, namely, green consumers, activists, advocates, and recyclers, affect word-of-mouth intentions. In addition, this study investigated the difference of the four dimensions of INELOC based on the respondents’ demographic factors. This research was tested based on a total of 442 samples. The data analysis results indicated that all four dimensions of INELOC significantly affect word-of-mouth intentions. In addition, differences in the four dimensions of INELOC were found in demographic factors, including gender, age, and marital status.

참고문헌 (43)

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