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내적통제소재(INELOC)가 친환경적 배양육 레스토랑 분야에 대한 태도에 미치는 영향: 연령의 조절 효과를 중심으로

The Effect of the Internal Environment Locus of Control on the Attitude toward Eco-Friendly Cultured Meat Restaurants: Focusing on the Moderating Role of Age

황진수|조아라
한국마이스관광학회 (Korea MICE Tourism Society)|2023.02|MICE관광연구 (JOURNAL OF MICE & TOURISM RESEARCH)|제23권 제1호|pp. 7-25

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키워드

태도Attitude연령Age내적통제소재구전의도Word-of-Mouth Intention배양육레스토랑Internal Environmental Locus of ControlCultured MeatRestaurant

초록

The objective of this study was to examine the role of internal environmental locus of control (hereafter INELOC) in the formation of outcome variables, with the moderating role of age, in the context of an environmentally friendly cultured meat restaurant. For this, a research model including three hypotheses was tested using 291 samples in South Korea. The results of the data analysis indicated that all four dimensions of INELOC, namely, green consumers, activists, advocates, and recyclers positively affected the attitude toward an environmentally friendly cultured meat restaurant. Furthermore, the influence of the attitude on word-of-mouth intentions was identified. Lastly, the moderating role of age was found in the proposed model. As a result, the moderating effect of age was found in the relationship between INELOC (green consumers, environmental advocates) and attitude toward cultured meat restaurants. Based on these findings, possible interpretations and managerial implications are suggested in the latter part of the study.

Abstract

The objective of this study was to examine the role of internal environmental locus of control (hereafter INELOC) in the formation of outcome variables, with the moderating role of age, in the context of an environmentally friendly cultured meat restaurant. For this, a research model including three hypotheses was tested using 291 samples in South Korea. The results of the data analysis indicated that all four dimensions of INELOC, namely, green consumers, activists, advocates, and recyclers positively affected the attitude toward an environmentally friendly cultured meat restaurant. Furthermore, the influence of the attitude on word-of-mouth intentions was identified. Lastly, the moderating role of age was found in the proposed model. As a result, the moderating effect of age was found in the relationship between INELOC (green consumers, environmental advocates) and attitude toward cultured meat restaurants. Based on these findings, possible interpretations and managerial implications are suggested in the latter part of the study.

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