제주MICE산업 개최장소로서 컨벤션센터와 특급호텔의 비교
A Comparison Study between Convention center and Deluxe hotels in Jeju as a MICE venue
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The MICE industry, which stands for meeting, incentive, convention and exhibition, is growing at a rapid speed worldwide, and since Korean Government officially identified the MICE industry as one of the ’17 New Growth Engine Industries’, has been recognized as a high value adding business in the country as well. With the MICE industry becoming more diverse, the venue is becoming more varied. MICE events are being held in not only the conference centers but also other facilities such as hotels and universities, etc. in contrast to previous trend that MICE events tended to be held in the convention centers mainly. So, the aim of this study is trying to investigate the attributes of venue selection in MICE industry, the competitiveness of the convention center and deluxe hotel in Jeju as a MICE venue and its influence toward MICE industry performance of the two venues. By surveying professionals from this industry, I come up with the conclusion that the convention center is a good place for ‘Convention’ and ‘Exhibition’ and the deluxe hotel for ‘Incentive tour’. I suggest that both venues choose cooperation each other rather than competition to enhance and improve the competitiveness of each other as a partner.
Abstract
The MICE industry, which stands for meeting, incentive, convention and exhibition, is growing at a rapid speed worldwide, and since Korean Government officially identified the MICE industry as one of the ’17 New Growth Engine Industries’, has been recognized as a high value adding business in the country as well. With the MICE industry becoming more diverse, the venue is becoming more varied. MICE events are being held in not only the conference centers but also other facilities such as hotels and universities, etc. in contrast to previous trend that MICE events tended to be held in the convention centers mainly. So, the aim of this study is trying to investigate the attributes of venue selection in MICE industry, the competitiveness of the convention center and deluxe hotel in Jeju as a MICE venue and its influence toward MICE industry performance of the two venues. By surveying professionals from this industry, I come up with the conclusion that the convention center is a good place for ‘Convention’ and ‘Exhibition’ and the deluxe hotel for ‘Incentive tour’. I suggest that both venues choose cooperation each other rather than competition to enhance and improve the competitiveness of each other as a partner.
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