웹 광고 번역 기법 연구: 한영번역을 중심으로
Examining Features of Korean-to-English Web Advertisement Translation
0
조회
0
다운로드
4
인용
0
참고문헌
초록
Abstract
Park, Myung-Kwan and Chung, Wonil. 2009. Examining Features of Korean-to-English Web Advertisement Translation. Linguistic Research 26(2), 101-120. This paper focuses on web translation, examining its realization of universal features of translation that, according to Baker (1993), typically occur in translated texts. More narrowing down to the Korean-to-English web translation of the hotel advertizement text that enjoys a much wider readership among people around the world, we note that universal features of translation such as explicitation, simplification and normalization are also found in this genre of web translation. In particular, target texts (TT) of web translation tend to become longer with more words than their counterpart source texts (TT). Second, as explicitation is more frequent than simplification in web translation, it must be the case that it leads to an increase in the number of words in TT relative to ST. Third, different cultural backgrounds interfere with the very act of translating, especially affecting universal features of translation. (Dongguk University)
참고문헌 (34)
- 김은희, "인터넷 광고와 문화" (2005), 한국학술정보(주)
- 이창수, "기능주의적 번역이론에서 본 우리나라 관광안내 사이트 번역의 실태 연구", 통역과 번역, 5(2), pp.101~126 (2003), 한국통역번역학회
- Adab, Beverly, "Key debates in the translation of advertising material", The Translator, 10(Special Issue) (2004), St. Jerome Publishing
- Baker, Mona., "In other words: A coursebook on translation" (1992), Routledge
- Baker, Mona., "Corpus linguistics and translation studies: Implications and applications. In Text and Technology: In honor of John Sinclair" (1993), John Benjamins
- Baker, Mona., "Routledge encyclopedia of translation studies" (2001), Routledge
- Corigliano, Antonioli Magda, "Italian tourism on the internet: New business models", Proceedings of the International Conference ‘LEISURE FUTURES’, pp.11~13 (2002)
- Esselink, Bert., "A practical guide to localization" (2000), John Benjamins
- Gambier, Yves, "(Multi) media translation: Concept, practices, and research" (2001), John Benjamins
- Hall, Edward T., "The hidden dimension" (1982), Doubleday
- "Multi-layer analysis of translation corpora: methodological issues and practical implications" (2001)[URL]
- Hickey, Leo, "The pragmatics of translation" (1998), Multilingual Matters
- Hofstede, Geert., "Culture's consequences: Comparing values, behaviors, institutions and organizations across cultures" (2001), Sage
- Hofstede, Geert, "Cultures and organizations: Software of the mind" (2005), McGraw-Hill
- House, Juliane, "Interlingual and intercultural communication : discourse and cognition in translation and second language acquisition studies" (1986), John Benjamins
- House, Juliane., "Translation quality assessment: Linguistic description versus social evaluation", Meta, 46(2), pp.243~257 (2001)
- Katan, David., "Translating cultures" (1999), Jerome Publishing
- Klaudy, Kinga, "Implicitation in translation: Empirical evidence for operational asymmetry in translation", Across Languages and Cultures, 6(1), pp.13~28 (2005)
- Levinson, Stephen C, "Politeness: Some universals in language usage" (1987), Cambridge University Press
- Mooij, Marieke De, "Translating advertising: Painting the tip of an iceberg", The Translator, 10(2), pp.179~198 (2004)
- Munday, Jeremy, "Introducing translation studies: Theories and applications" (2001), Routledge
- Olohan, Maeve, "Reporting that in translated English: Evidence for subconscious processes of explicitation?", Across Languages and Cultures, 1(2), pp.141~158 (2000)
- Olohan, Maeve., "Introducing corpora In translation studies" (2004), Routledge
- Pierini, Patrizia, "Quality in web translation: An investigation into UK and Italian tourism web sites", The Journal of Specialized Translation, 8, pp.85~103 (2007)
- Pym, Anthony, "Venuti's visibility", Target, 8(1), pp.165~177 (1996)
- Pym, Anthony, "Explaining explicitation. In New trends in translation studies", pp.29~45 (2005), Akadémiai Kiadó
- Schiffrin, Deborah, "The handbook of discourse analysis" (2003), Blackwell
- Shlesinger, Mirian, "Interpreter latitude vs. due process: Simultaneous and consecutive interpretation in multilingual trials", Empirical research in translation and intercultural studies: Selected papers of the TRANS-SIF seminar, pp.147~155 (1991), Gunter Narr
- Shlesinger, Mirian., "Shifts in cohesion in simultaneous interpreting", The Translator, 1(2), pp.193~214 (1995)
- Smith, Karen., "Rhetorical figures and the translation of advertising headlines", Language and Literature, 15(2), pp.159~182 (2006)
- Snell-Hornby, Mary, "The turns of translation studies" (2006), John Benjamins
- Stecconi, Ubaldo., "A semiotic analysis of the translation-original relationship", Translationswissenschaft, pp.93~101 (2000)
- Toury, Gideon., "Probabilistic explanations in translation studies: Welcome as they are, would they quality as universal? In Translation universals: Do they exist?", pp.15~32 (2004), John Benjamins
- Vanderauwera, Ria., "Dutch novels translated into English: The transformation of a ‘minolity’ literature" (1985), Rodopi