한식 소비가치, 긍정적 감정반응 및 접근행동의 영향 관계 : 아시아권 유학생을 중심으로
A Study on the Relationship between Korean Food Consumption Value, Positive Emotional Response, and Approach Behavior: Focusing on Asian International Students
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This study aimed to identify the elements that constitute the consumption value of Korean food, confirm the relationship between each element and positive emotional responses, and verify which elements have the greatest influence on positive emotional responses. The survey was conducted on Asian international students attending universities in the Busan area. The analysis results revealed a logical relationship between consumption value and positive emotional responses toward Korean food, and confirmed an appropriate scale for measuring consumption value of Korean food. It is necessary to understand the organic relationship between the consumption value of Korean food, positive emotional responses, and approach behaviors and to approach it comprehensively. Approach behavior is influenced by the consumption value of Korean food and is significantly influenced by positive emotional responses. Therefore, a detailed analysis of the factors driving approach behavior is necessary to develop a strategy that consistently generates such behavior.
Abstract
This study aimed to identify the elements that constitute the consumption value of Korean food, confirm the relationship between each element and positive emotional responses, and verify which elements have the greatest influence on positive emotional responses. The survey was conducted on Asian international students attending universities in the Busan area. The analysis results revealed a logical relationship between consumption value and positive emotional responses toward Korean food, and confirmed an appropriate scale for measuring consumption value of Korean food. It is necessary to understand the organic relationship between the consumption value of Korean food, positive emotional responses, and approach behaviors and to approach it comprehensively. Approach behavior is influenced by the consumption value of Korean food and is significantly influenced by positive emotional responses. Therefore, a detailed analysis of the factors driving approach behavior is necessary to develop a strategy that consistently generates such behavior.