MICE산업을 활용한 도시재생사업 활성화방안 연구

Abstract

Due to the decrease in population, changes in industrial structure, reckless expansion of cities, and aging of residential environments, the function of cities declines, and the government has been promoting urban regeneration projects since 2013 to increase the competitiveness of cities, economic revitalization, and quality of life satisfaction. In addition, various changes have been attempted to restore and revitalize the functions of underdeveloped cities. Among them, it highlighted that the MICE industry is an important factor, and suggested a plan to activate it in connection with economic regeneration projects for the development and improvement of physical environment among urban regeneration projects and specialized regeneration projects for local content development and supply. In the continuous MICE industry, continuous hosting and development of regional specialized products can build the image of the city brand, which has an effect on enhancing the specialized image of the region, so it is necessary to discover unique contents of differentiated regions. In addition, it creates tourism demand in various fields, and the development of linked products contributes to practical economic growth and revitalization of urban and regional regeneration. This can induce revisiting by improving satisfaction and image for the region. In this way, tourism products linked to MICE can increase the inflow of the living population, and accordingly, public infrastructure and public services must be equipped to generate continuous demand. To this end, the system improvement of the MICE industry and urban regeneration projects must be prepared, and domestic urban regeneration projects and institutions must separately enact the Physical Environment Improvement Project Act and the Financial Support Act for Economic Revitalization to prepare an institutional device suitable for the purpose and target. In addition, it should be actively reviewed so that local specialized industry-related associations or organizations can attract MICE, and systematic subsidies and guarantee fund systems for international organizations, financial preservation of local MICE host companies, and establishment of alliances with key strategic industries should be systematically supplemented. In order to expand private participation, it is necessary to allow the private sector to communicate directly with the government and promote projects, as in Japan, and to introduce simplification of procedures. This paper emphasizes that the MICE industry can be a key keyword for a competitive city, and suggests ways to contribute to small cities and regions by linking economic and specialized regeneration projects of urban regeneration projects.