러시아에서의 한국 문화 수용 현황 연구

Abstract

This report investigates how Korean culture was embraced in Russia after the establishment of diplomatic relations in the context of cultural differentiation of Post-Soviet Russia. Especially, this report analyzes what made possible the wide spread of Korean home appliance, automobile, and IT industry goods, which were the most influencing in the formation of national brand image of Korea in Russia, based on Russian people's propensity to consume and economic condition and furthermore, traces the following infiltration process of cultural products including Korean movies into the Russian popular culture. Korean culture accepted in Russia after the establishment of diplomatic relations is dominated by economic factors rather than exchange of cultural products itself, so it was visible mainly in the field of life culture or pop culture rather than high culture. In this period the process of recognition of Korea by Russians was not other than the process of acceptance of Korean products such as home electronics goods, computer, cellular phone and automobile. Korean cultural products could take root in Russia in the result of enhancement of Korea's national image in the economic and industrial aspects. This report investigates such specificities in the acceptance of Korean culture by Russians, focusing on three cultural fields - electronic goods, "digital Korean wave" and Korean movies and also diagnoses the perspectives and strategies for promoting the acceptance of Korean culture in Russia in the cultural and psychological context of Russians.