공동주택 무인 택배 보관함의 인지된 가치와 이용 의도에 관한 연구
A Study on the Perceived Value and Intention to Use of Smart Locker
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초록
온라인 쇼핑 시장의 꾸준한 성장과 COVID-19로 인한 비대면 비즈니스의 등장으로 우리나라 택배 물량은 지속해서 증가하고 있다. 최근에는 택배 종사자의 과로사가 발생하면서 도시 내에서의 비용-효과적인 라스트 마일 배송(lastmile delivery)에 대한 사회적 관심이 높아지고 있으며 물류 배송업체는 다양한 형태의 택배 수취 및 배송 방법을 통하여 라스트 마일 물류의 효율성을 높이고자 노력하고 있다. 본 연구에서는 공동주택을 중심으로 설치가 확대되고 있는 무인 택배 보관함 이용자의 인지된 가치와 이용 의도에 영향을 미치는 선행요인을 살펴보고자 한다. 구조화된 설문을 시행하여 분석한 결과 이용자 습관, 인지된 위험, 촉진 조건이 인지된 가치에 통계적으로 유의한 영향을 미치는 것으로 나타났다. 그리고 인지된 가치는 이용자 습관과 이용 의도 사이에서 완전 매개 역할을 하였고 촉진 조건과 이용 의도 사이에서도 완전 매개 역할을 하는 것으로 나타났다. 연구결과 무인 택배 보관함의 활성화를 위해서는 택배 이용자들의 인식 변화와 협력, 택배 보관함 인프라 확충, 그리고 이용자 주변 보관함 위치에 대한 적극적 홍보가 요구됨을 시사점으로 제시할 수 있다.
Abstract
With the steady growth of the online shopping market and the emergence of non-face-to-face business due to COVID-19, the amount of parcel delivery in Korea is continuously increasing. Recently, as courier workers are overworked, social interest in more cost-effective lastmile delivery is increasing, and logistics and delivery companies are striving to increase the efficiency of last mile logistics through various types of delivery methods. Are doing. This study aims to examine the preceding factors that affect users' value perception and intention to use unmanned parcel storage boxes, which are being installed mainly in apartment houses. Based on the hypotheses testing, several hypotheses were significantly supported as follows: First, user habits, perceived risks and facilitating condition affect on perceived value. Second, user habits, facilitating condition and perceived value affect on user intention. Third, perceived value has mediating effects between user habits, facilitating condition and user intention. As a result of the research, it can be suggested that in order to improve the utilization rate of unmanned parcel storage boxes, changes in perception and participation of parcel users, expansion of storage box infrastructure, and active promotion of the location of nearby storage boxes are required.
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