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3PL Selection Criteria for Beverage Industry in FMCG Market Focusing on the North and the South of Vietnam : An Approach by AHP Methodology

박홍규|Thu Trang Nguyen
경영경제연구소 (management & economic research institute)|2020.11|경영경제연구 (Journal of Management & Economics)|제42권 제4호|pp. 159-185|DOI 10.22828/meri.2020.42.4.007

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키워드

AHPVietnam3PLFMCG market selection criteria
주제분류경영학

초록

The emergence of third-party logistics providers could be considered as a key for new development stage of FMCG market in general and beverage industry, specifically. The selection of 3PL partner to collaborate requires the involvement of different departments as well as the complex and comprehensive set of selection criteria. This paper aims at finding out the prioritization of possible selection criteria which are used to choose an appropriate 3PL vendor in Vietnam beverage industry by applying AHP methodology - the approach based on the evaluation of experts in the field. The analysis result shows that the most important criteria in selecting the 3PL providers is operation performance, then it is followed by cost, value added services and intangible value.

Abstract

The emergence of third-party logistics providers could be considered as a key for new development stage of FMCG market in general and beverage industry, specifically. The selection of 3PL partner to collaborate requires the involvement of different departments as well as the complex and comprehensive set of selection criteria. This paper aims at finding out the prioritization of possible selection criteria which are used to choose an appropriate 3PL vendor in Vietnam beverage industry by applying AHP methodology - the approach based on the evaluation of experts in the field. The analysis result shows that the most important criteria in selecting the 3PL providers is operation performance, then it is followed by cost, value added services and intangible value.

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