Reality Sports Entertainment and the Formation of Female Subjectivity: A Textual Analysis of the Girls Who Kick the Goal in South Korea Television
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This study examines how reality sports entertainment on South Korean television shapes female subjectivity through a textual analysis of Kick a Goal, and investigates how women’s sports are reconfigured in contemporary South Korean media through the intertwined lenses of performativity and narrative agency. Using SBS’s reality-based football program Kick a Goal (seasons 1–5) as a case, we conduct a qualitative discourse analysis of publicly available episodes and official clips. The analysis identifies four interrelated shifts: (1) the movement from emotion-centered framing to the explicit use of tactical and strategic language; (2) the relocation of narrative centrality whereby female participants initiate and authorise key decisions; (3) the consolidation of a learning/socialisation trajectory that positions sport as a site of public education; and (4) the emergence of intersectional performances reflecting diverse ages, experiences, and roles. These findings extend scholarship on gendered sports media by showing that women are not merely visible but agentive producers of sporting knowledge and strategy. We argue that Kick a Goal exemplifies a paradigm in which performativity and narrative agency jointly restructure the meanings of women’s sport in media, with implications for production practices, gender policy, and public engagement.
Abstract
This study examines how reality sports entertainment on South Korean television shapes female subjectivity through a textual analysis of Kick a Goal, and investigates how women’s sports are reconfigured in contemporary South Korean media through the intertwined lenses of performativity and narrative agency. Using SBS’s reality-based football program Kick a Goal (seasons 1–5) as a case, we conduct a qualitative discourse analysis of publicly available episodes and official clips. The analysis identifies four interrelated shifts: (1) the movement from emotion-centered framing to the explicit use of tactical and strategic language; (2) the relocation of narrative centrality whereby female participants initiate and authorise key decisions; (3) the consolidation of a learning/socialisation trajectory that positions sport as a site of public education; and (4) the emergence of intersectional performances reflecting diverse ages, experiences, and roles. These findings extend scholarship on gendered sports media by showing that women are not merely visible but agentive producers of sporting knowledge and strategy. We argue that Kick a Goal exemplifies a paradigm in which performativity and narrative agency jointly restructure the meanings of women’s sport in media, with implications for production practices, gender policy, and public engagement.
