박물관 관람객 관점에서 본 소통력 높은 도자공예 용어 연구

Abstract

Terminology in museums should be easy enough to understand because the target audience is the public, not the experts. However, ceramic terminology in museums is not so easy for the public to understand and communicate with museum contents. Therefore, this study examined how to improve the communicative competence of ceramic terminology and its fitness as the public terms through measuring visitors' understanding and preference about ceramic terminology. The results are following. First, visitors understood only 35.1% of ceramic terminology. Understanding of ceramic terminology did not differ depending on whether it was Sino-Korean word or Korean native word, and visitors tended to interpret ceramic terminology as vocal language, rather than character language. Second, visitors reported that they preferred easy terms to current ceramic terminology, because the museum is not only the public organization but also the public educational space. Finally, easy and familiar ceramic terminology is effective in the museum education because it is easy to remember and encourage the interaction between visitors and the museum contents. It is necessary to use easy Korean native words and familiar Sino-Korea words and consider visitors' vocabulary size and lexical frequency in order to make ceramic terminology comprehensible. It is mandatory to use terminology, which has the high communicative competence, in the museum education because the museum is the public educational organization for creating the cultural value and forming our thoughts.