문화관광해설을 경험한 관광객의 만족도 인식에 관한 연구: 전라남도 22개 시군을 대상으로
A study on the satisfaction perception of tourists who experienced cultural tourism commentary: Focusing on 22 cities and counties
0
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
This study conducted a comprehensive survey and analysis of tourists who visited the Jeollanam-do region in order to strengthen the competitiveness of cultural and tourism interpreters in the Jeollanam-do region and to revitalize the tourism industry. Accordingly, the theoretical and practical implications of this study are presented as follows. First, the need to identify problems in Jeollanam-do's cultural and tourism interpreter training program and develop a substantial cultural and tourism interpreter training course operation system and establish a systematic and comprehensive strategy to attract tourists and promote policies is emphasized. Second, we further aim to provide accurate and useful information about cultural heritage and cultural tourist attractions by Jeollanam-do cultural tour guides, and to improve the satisfaction of tourists visiting Jeollanam-do by improving the quality of their tourism experience by facilitating tourists' understanding and access. The purpose is also implied. Lastly, research results showed that the role of cultural tourism interpreters and the results of completing educational programs affect visitors' tourism satisfaction.necessary.
Abstract
This study conducted a comprehensive survey and analysis of tourists who visited the Jeollanam-do region in order to strengthen the competitiveness of cultural and tourism interpreters in the Jeollanam-do region and to revitalize the tourism industry. Accordingly, the theoretical and practical implications of this study are presented as follows. First, the need to identify problems in Jeollanam-do's cultural and tourism interpreter training program and develop a substantial cultural and tourism interpreter training course operation system and establish a systematic and comprehensive strategy to attract tourists and promote policies is emphasized. Second, we further aim to provide accurate and useful information about cultural heritage and cultural tourist attractions by Jeollanam-do cultural tour guides, and to improve the satisfaction of tourists visiting Jeollanam-do by improving the quality of their tourism experience by facilitating tourists' understanding and access. The purpose is also implied. Lastly, research results showed that the role of cultural tourism interpreters and the results of completing educational programs affect visitors' tourism satisfaction.necessary.
참고문헌 (11)
- 박창규, "전남지역 문화관광해설사의 해설서비스에 대한 인식이 만족도및 추 천의도에 미치는 영향에 관한 연구", 관광연구, 31(8), pp.285~299 (2016)
- 서윤정, "문화관광동기에 따른 문화관광자원해설의 영향 요인에 관한연구", 관광연구, 24(4), pp.401~421 (2009)
- 송화섭, "문화관광해설사의 양성방안", 인문콘텐츠, (3), pp.171~198 (2004)
- 양승훈, "문화해설사의 역할이 방문객의 축제주제인식과 만족에 미치는 영향"", 한국콘텐츠학회논문지, 17(12), pp.437~446 (2017)
- 오정민, "문화관광 해설서비스의 커뮤니케이션 특성이 해설만족및 행동의도에 미치는 영향", 관광연구저널, 32(6), pp.17~31 (2018)
- 윤정현, "문화관광해설사의 자질 및 해설내용이 감정반응 및 지각된 가치에 미치는 영향", 관광레저연구, 24(8), pp.343~361 (2012)
- 이순자, "문화관광 해설사의 역할이 관광객 만족과 재방문의도 및 추천의도에미치는 영향", 관광연구, 22(0), pp.117~137 (2006)
- 최정자, "문화관광해설사가 인식하는 역할과 자질에 관한 연구 : 문화합의분석(Cultural Consensus Analysis)의 적용", 호텔관광연구, 10(1), pp.157~169 (2008)
- Ap, J., "Case Study on Tour Guiding : Professionalism Issues and Problems", Tourism Management, 22, pp.551~563 (2001)
- Choi, S. Y., "A case study on urban revitalization using local cultural resources: focusing on the case of Chungmuro printing alley tour", Kor. J. Local Government &Administration Studies, 36(2), pp.69~87 (2022)
- Park, G. Y., "A study on the influence of the components of Daejeon city tour on tourism satisfaction and behavioral intention", J. Hotel & Resort, 19(1), pp.75~94 (2020)