방송·통신 융합 시대의 영상 콘텐츠 산업:가치사슬의 재편과 다중플랫폼 유통

Abstract

This study explores key characteristics of digitalized programming content creation and distribution and analyzes restructuring process of value chain in converged media industry. The digitalized content separated from traditional media oriented form is realizing literary meaning of‘ one source multi use’across multi platform windowing. In the multi platform content distribution model, module based content production and cross media integration strategies will be essential to meet different needs of digitalized multiple platforms. For the efficiency and competitiveness in convergence age, current content creation systems should be migrated into ‘studio model’in which planning and production management functions are central. Finally it should be noted that well designed government supporting polices for content creation are critical to bridge the gaps due to different developing phases of content and network sectors in convergence value chain.