온라인 게임에서 빌링 시스템 품질이 사용자 만족도 및 재구매 의도에 미치는 영향
The Effect of Billing System Quality on User Satisfaction and Repurchase Intention in Online Game
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참고문헌
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초록
일반적인 온라인 게임에 대해서는 그 동안 많은 연구가 있었지만 온라인 게임에서 빌링 시스템의 영향에 대한 연구는 거의 진행된 것이 없다, 더구나 사용자의 만족도와 관련된 고객 행태에 영향을 미치는 빌링 시스템 품질에 대한 연구는 전무하다. 본 연구는 국내 온라인 게임 환경에서 빌링 시스템의 품질이 사용자 만족도와 재구매 의도에 대한 영향을 분석하는데 있다. 이를 위해 빌링 시스템의 품질을 이론화하여 실증 분석한 결과 이의 사용자 만족도 및 재구매 의도에 대한 효과를 검증할 수 있었다.
Abstract
Although there are already large body of studies done on purchase of goods through online market, little analysis and research have been devoted to the effect of billing system in online games. Moreover, almost no research has been done for the effect of billing system quality on consumer purchase behavior combined with user satisfaction. In this regard, this study is considering the effect of billing system quality on user satisfaction and on the intention of repurchase in domestic online game setting. This study systematically theorizes the concept of online game and provides evidence with online game makers and large game portals that the quality of billing system significantly influences user satisfaction and repurchase intention.
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