중국 크루즈 이용객의 만족도 분석을 통한 유치전략
Analysing satisfaction of Chinese cruise tourists for promotion strategies
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참고문헌
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초록
The cruise industry is growing rapidly in Asia due to increasing Chinese wealthy class. This growth has encouraged an intense competition among leading port cities in Asia to retain cruise tourists and cruise lines. The purpose of this study is to analyze the gap between expectation and satisfaction of Chinese cruise tourists and propose new strategies for improving Busan’s competitiveness. To achieve these goals, factor analysis, gap analysis and Importance-performance analysis(IPA) were used. The results of analysis show that the following ares must be improved: the variety of tour options, tourism attractions, unique experience, activity attractions, good accessibility to other modes, and good connection to attraction. In addition, for Busan to grow into cruise center, substantial improvement in some other areas is also needed, including developing customized tourist products, improving quality of food and fly & cruise packages, in adding to hosting international festivals that can enhance the image of Busan.
Abstract
The cruise industry is growing rapidly in Asia due to increasing Chinese wealthy class. This growth has encouraged an intense competition among leading port cities in Asia to retain cruise tourists and cruise lines. The purpose of this study is to analyze the gap between expectation and satisfaction of Chinese cruise tourists and propose new strategies for improving Busan’s competitiveness. To achieve these goals, factor analysis, gap analysis and Importance-performance analysis(IPA) were used. The results of analysis show that the following ares must be improved: the variety of tour options, tourism attractions, unique experience, activity attractions, good accessibility to other modes, and good connection to attraction. In addition, for Busan to grow into cruise center, substantial improvement in some other areas is also needed, including developing customized tourist products, improving quality of food and fly & cruise packages, in adding to hosting international festivals that can enhance the image of Busan.
참고문헌 (19)
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