구조방정식 모형을 활용한 시외버스 서비스 만족도 영향요인 분석 연구 -충남 시외버스 이용자를 대상으로-

Abstract

The purpose of this study is to explore factors that influence the use of intercity-bus services by means of applying a structural equation model. The data were collected by a questionnaire survey based on personal interviews with intercity-bus users in Chungcheongnam-do province. Analysis results show that environmental attributes of the bus service are more important than operational attributes. In the case of men, the cleanliness of bus stops and the ease of transportation card recharging are likely to be the most crucial factors. However, women are likely to consider the cleanliness of the bus as the most important factor affecting their satisfaction about the intercity-bus service. Moreover, as people’s satisfaction about the bus service increases, their willingness to recommend the use of intercity-bus to others will increase. Therefore, to improve the use of intercity-bus and to increase the satisfaction about the service, clean buses must be provided. These results could contribute to developing a policy to activate the use of intercity-bus.