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호텔뷔페식당의 물리적 환경이 감정반응과 전환장벽에 미치는 영향

The Effect of Hotel Buffect Restaurant Physical Environment on Emotional Responses and Switching Barriers

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참고문헌

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주제분류관광학

초록

This study was provides a practical suggestion to physical environments, emotional responses andswitching barriers by identifying in the Hotel buffect restaurant. Interviewing method was adopted for thesurvey which carried out from November to 2013. Out of 300 distributed survey sheets 294 were responded,and among them 17 were excluded due to severe tendency of bias or inconsistency for analysis. For remaining277 responses, SPSS 18.0 and AMOS 18.0 was applied for factorial analysis and reliability verification. Then,covariance analysis was carried out for the verification of hypothesis of the study. The results of theseanalyses indicated that Attractiveness and cleanliness positive effect on emotional responses. Second,Environment had a positive effect on switching barriers. Third. emotional responses had a positive effect onswitching barriers.

Abstract

This study was provides a practical suggestion to physical environments, emotional responses andswitching barriers by identifying in the Hotel buffect restaurant. Interviewing method was adopted for thesurvey which carried out from November to 2013. Out of 300 distributed survey sheets 294 were responded,and among them 17 were excluded due to severe tendency of bias or inconsistency for analysis. For remaining277 responses, SPSS 18.0 and AMOS 18.0 was applied for factorial analysis and reliability verification. Then,covariance analysis was carried out for the verification of hypothesis of the study. The results of theseanalyses indicated that Attractiveness and cleanliness positive effect on emotional responses. Second,Environment had a positive effect on switching barriers. Third. emotional responses had a positive effect onswitching barriers.

참고문헌 (63)

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