姚明“体育可以改变世界”演说的修辞分析

Abstract

In this paper, a Chinese sports star, Yao Ming, addressed a speech in the CCTV program “Kai jiang la” and described “nvention → disposition → expression → memory → delivery”. According to the Cicero’s rhetorical system. As a result of the analysis, the speech “Sports can change the world” belonged to the political speech, and at the same time, it had some characteristics of the ceremonial speech. The disposition part is understood as the structure of “Introduction - Preliminary - Core - Conclusion”. In the preliminary and core, external and internal arguments were used as data and asserted using exemplification and causal reasoning. In the conclusion part, we quoted the story of Mandela, a celebrity, to further emphasize the audience’s Pathos. In the expression part, we used rhetorical methods such as questionnaires, analogies, repetitions, codings, and dots. By using these rhetorical methods, we increased the liveliness of speeches and increased the persuasiveness of the audience. In terms of the language elements of the presentation, Yao Ming was not very distinguished, but the non-verbal elements showed prominent features. His extraordinarily tall stature and strong, conspicuous eyes left a strong impression on the audience, which made the speech appealing. Therefore, Yao Ming’s speech, “Sports can change the world,” conducted by <Kai jiang la>, is very meaningful from a rhetorical point of view.