Intellectuals as Rhetors and Rhetoric as Power - A Study on Tasks of Modern Rhetoricians from a Foucauldian Perspective -
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This study aims to suggest how contemporary intellectuals should play their roles as rhetors or rhetoricians who can use their own power or the power that rhetoric possesses in itself, focusing on their ethos as an important element of rhetoric. From a Foucauldian perspective, the universal intellectuals have abandoned not only their role in predicting the future but also their role in presenting truth and goodness. Intellectuals became agents of the power only as a tool of power, ironically. However, this paper does not accept Foucault’s final conclusion that universal intellectuals such as writers and rhetoricians are doomed to disappear in our future societies. It concedes that they are increasingly becoming instruments of capitalism but insists that they should play their new role in the future. Modern intellectuals’ rhetoric based on abundant and relevant topoi is still influential and powerful in that they can oppose or resist the dominant discourse by using the power itself created by the very dominant discourse within that dominant discourse. Using the power of ethos, as those who are allowed to speak, modern universal intellectuals can disagree with modern dominant discourse and offer a way for all humankind to advance toward a better future. One of intellectuals’ tasks should be to build more effective rhetoric that makes the audience consider how and by what their rhetoric represents the disempowered.
Abstract
This study aims to suggest how contemporary intellectuals should play their roles as rhetors or rhetoricians who can use their own power or the power that rhetoric possesses in itself, focusing on their ethos as an important element of rhetoric. From a Foucauldian perspective, the universal intellectuals have abandoned not only their role in predicting the future but also their role in presenting truth and goodness. Intellectuals became agents of the power only as a tool of power, ironically. However, this paper does not accept Foucault’s final conclusion that universal intellectuals such as writers and rhetoricians are doomed to disappear in our future societies. It concedes that they are increasingly becoming instruments of capitalism but insists that they should play their new role in the future. Modern intellectuals’ rhetoric based on abundant and relevant topoi is still influential and powerful in that they can oppose or resist the dominant discourse by using the power itself created by the very dominant discourse within that dominant discourse. Using the power of ethos, as those who are allowed to speak, modern universal intellectuals can disagree with modern dominant discourse and offer a way for all humankind to advance toward a better future. One of intellectuals’ tasks should be to build more effective rhetoric that makes the audience consider how and by what their rhetoric represents the disempowered.
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