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파동적 수사학으로 인문학에서의 학술적 소통을 위하여

Towards Wave rhetorics : for scholarly communications in Human Sciences

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한국수사학회 (Rhetoric Society Of Korea)|2009.09|수사학 (Korean Journal of Rhetoric)|제11호|pp. 103-132

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인문학커뮤니케이션communication비폭력inquiry탐구파동적 수사(학)human sciencesnonviolence제문론wave rhetoricproblematology
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초록

Traditionally, rhetoric is the study and practice of persuasion. But, according to Richards, ancient Rhetoric was "the theory of the battle of words and has always been itself dominated by the combative impulse". Up until now, this tendency doesn't seem to have changed much. Foss/Foss even say that conquest rhetoric and conversion rhetoric have become almost «default modes of communication» nowadays. The case of scholarly com- munications doesn't seem radically different. Nonetheless, we can observe the emergence, in the last few decades, of diverse «Wave rhetorics», community­oriented, in contrast with traditional «Particle rhetorics», individual­centered. One of them is the Rhetoric of Inquiry, especially valuable for the human sciences, which aim "to integrate rhetoric of inquiry into the normal business of scholarship". However, for scholarly communications, it seems important, as argues Meiland, to distinguish trgument as Inquiry, process-oriented, from trgument as Persuasion, product-oriented, largely dominant in scholarly communications. Perel- man's New Rhetoric,esposswhite's Rhetoric of Reason, and Mwher's Proble- matologry, eRhetoric gumld usefmlly contribute to the study of this trgument as Inquiry. Besides these rhetorics, it seems necessary to tam into consideration other rhetorics more oriented towards Wave Rhetoric,esuch as them 's Rhetoric of Idennquication, Booth's Listening Rhetoric, Rogerian Rhetoric, Gorsevski's Non­violent Rhetoric, and Foss/Foss's Invitational Rhetoric. In this search towards Wave Rhetorics for scholarly communi- cations in Human Sciences, recent Asian Communication Studies, as found, for example, in China Media Research, are not to be omitted. Gordon even suggests the "harmony theory" of Asian Cultures to "transcend seeing 'communication' as primarily strategic, goal­driven, ego­enhancing, ego­defending instrumental message­sending behaviour". To deepen the research on these wave rhetorics, we also need to reconsider the problem of language and misunderstanding, which is a main cause for communi- cational conflicts. This is a long and hard work which demands much imagination, creativity, and endeavor, but is worth it.

Abstract

Traditionally, rhetoric is the study and practice of persuasion. But, according to Richards, ancient Rhetoric was "the theory of the battle of words and has always been itself dominated by the combative impulse". Up until now, this tendency doesn't seem to have changed much. Foss/Foss even say that conquest rhetoric and conversion rhetoric have become almost «default modes of communication» nowadays. The case of scholarly com- munications doesn't seem radically different. Nonetheless, we can observe the emergence, in the last few decades, of diverse «Wave rhetorics», community­oriented, in contrast with traditional «Particle rhetorics», individual­centered. One of them is the Rhetoric of Inquiry, especially valuable for the human sciences, which aim "to integrate rhetoric of inquiry into the normal business of scholarship". However, for scholarly communications, it seems important, as argues Meiland, to distinguish trgument as Inquiry, process-oriented, from trgument as Persuasion, product-oriented, largely dominant in scholarly communications. Perel- man's New Rhetoric,esposswhite's Rhetoric of Reason, and Mwher's Proble- matologry, eRhetoric gumld usefmlly contribute to the study of this trgument as Inquiry. Besides these rhetorics, it seems necessary to tam into consideration other rhetorics more oriented towards Wave Rhetoric,esuch as them 's Rhetoric of Idennquication, Booth's Listening Rhetoric, Rogerian Rhetoric, Gorsevski's Non­violent Rhetoric, and Foss/Foss's Invitational Rhetoric. In this search towards Wave Rhetorics for scholarly communi- cations in Human Sciences, recent Asian Communication Studies, as found, for example, in China Media Research, are not to be omitted. Gordon even suggests the "harmony theory" of Asian Cultures to "transcend seeing 'communication' as primarily strategic, goal­driven, ego­enhancing, ego­defending instrumental message­sending behaviour". To deepen the research on these wave rhetorics, we also need to reconsider the problem of language and misunderstanding, which is a main cause for communi- cational conflicts. This is a long and hard work which demands much imagination, creativity, and endeavor, but is worth it.

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