论北京奥运会中的视觉修辞类型、方法和功能
On Types, Methods and Functions of Visual Rhetoric in Beijing 2008 Olympic Games
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참고문헌
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초록
视觉修辞学诞生于20世纪60年代。此后发展迅速，其理论和方法被应用于社会生活的许多方面，包括图片、视频、建筑等符号领域。这一理论的应用为视觉修辞研究提供了新的现象。这在2008年北京奥运会（以下简称北京奥运会）中有比较充分的体现。在本届奥运会中，会徽，到筹备阶段的吉祥物图案、火炬图案、建筑设计图案和开幕式中的视频影像，都蕴涵了视觉修辞传播的原理和方法。为此，下面我们从视觉修辞现象的类型、修辞方法和功能等方面进行探讨分析。
Abstract
As the deep research on visual rhetoric, its theories and methods are put into use in many fields, including large sports games communication, such as the communication of Beijing 2008 Olympic Games. Among the various communication activities in Beijing 2008 Olympic Games, there are plenty of visual rhetorical phenomena, reflecting many theories and methods of visual rhetoric studies. Therefore, this thesis approaches the phenomena, characteristics, types and methods of visual rhetoric in the communication of Beijing 2008 Olympic Games. Furthermore, it discusses the functions and characteristics of these visual rhetorical phenomena, such as aesthetic function, national culture communication function, and national image building function.
참고문헌 (5)
- Roland Barthes, "Image, music, text" (1977), HillandWang
- 陈汝东, "当代汉语修辞学" (2004), 北京大学出版社
- 陈汝东, "论视觉修辞研究", 湖北师范学院学报（哲学社会科学版） (2005)
- 陈汝东, "论修辞的视觉效果", 福建师范大学学报（哲学社会科学版）, 3 (2005)
- 陈汝东, "《2009年北京大学国际修辞传播学前沿论坛，2009年6月7日，中国·北京·北京 大学。", ~ (2009)