시니어를 위한 니트웨어 디자인 전략 연구

Abstract

This study aims to present knitwear design strategies suitable for the needs of the senior generation by analyzing the characteristics of the senior generation and the design of the senior knitwear. We also want to analyze senior's knitwear appearance and provide senior generation's preference for knitwear as a base material for knitwear design to brands targeted at senior. The company conducted market research and interviews with middle-aged female consumers in their 50’s to 60’s with senior brands at the center. Through analysis of knitwear preferences, consumers' preference trends for items such as silhouettes, materials, colors, pattern, texture, detail and gauges, which are elements of knitwear design, and needs for knitwear, jackets, cardigan, vests, pull-overs, one-piece, skirts and slacks were analyzed by dividing them into S/S, F/W seasons. To meet the younger minds of the older generation, aesthetic design and activism with fashion trends must be met at the same time. The design silhouette should have a design shape that looks slim and looks. Materials should be used with flexible materials that provide comfort to physical activities, natural materials that do not cause trouble on dry skin, and materials that are light and free from wrinkles. Pattern for body cover, differentiated brand patterns. Through development, the needs of individual consumers should be met. Colors should be used in bright colors and various colors that can brighten the face. Detail should maintain a youthful sense by utilizing point details with a casual sense. New products must be developed, new customers must be introduced and created through knit design strategies for senior.