실버세대를 위한 브랜드에 나타난 디자인의 조형적 특성 연구

Abstract

The Purpose of the study was to examine the formative characteristics of silver fashion design by analyzing the silhouettes, colors, patterns, textures, and details in the brands for silver generation in Korea. Photographs of silver generation women’s brands were collected to be analyzed with a focus on formative characteristics using SPSS packages. The result revealed the common formative characteristics of madam-brands and designer boutique brands—they both use semi-fitted silhouette with lighter colors for upper garment, and darker shades for lower garment. When it come to textile, upper garment was mainly made with hard and soft textile. In patterns, plain, flower print, and asymmetrical patterns were used for upper garment, and plain patterns for lower garment. Despite the gap in price, there were few differences in madam-brands and designer boutique brands with partial differences in the kinds of patterns, the proportion of patterns, the details such as zip-ups and buttons, beads, laces, and ruffles, and the use of different textiles for each brand. In conclusion, it is important to develop design that helps cover the body shapes of silver generation customers while highlighting the unique design of each brand for the development of the silver fashion.