실버세대의 연령에 따른 니트웨어 디자인 선호도에 관한 연구
A Study on Preference of Knitwear Design for Silver Age
1
조회
0
다운로드
6
인용
0
참고문헌
키워드
초록
The aim of this study is to investigate the preference of silver generation on the knitwear clothing, which is focused on an emerging market influenced by changing lifestyle and consumption patterns. As a result, this study will enable to plan the products suitable for silver generation from product planning step and to offer the helpful information to companies that fabricate the knitwear and material for knitwear. Data were collected through a survey of 420 females and analyzed. In terms of difference between age groups of silver generation and knitwear variable, there was significant difference with the purchasing seasons.Group under 65 ages showed a high rate of purchasing in winter and autumn whereasGroup over 65 agesshowed a high rate of purchasing in spring and summer season. In terms of knitwear design, there was significant difference with material, pattern, neckline, bosom area design, bosom style, length of sleeves, width and length of knitwear among design items per group.
Abstract
The aim of this study is to investigate the preference of silver generation on the knitwear clothing, which is focused on an emerging market influenced by changing lifestyle and consumption patterns. As a result, this study will enable to plan the products suitable for silver generation from product planning step and to offer the helpful information to companies that fabricate the knitwear and material for knitwear. Data were collected through a survey of 420 females and analyzed. In terms of difference between age groups of silver generation and knitwear variable, there was significant difference with the purchasing seasons.Group under 65 ages showed a high rate of purchasing in winter and autumn whereasGroup over 65 agesshowed a high rate of purchasing in spring and summer season. In terms of knitwear design, there was significant difference with material, pattern, neckline, bosom area design, bosom style, length of sleeves, width and length of knitwear among design items per group.
참고문헌 (18)
- 한국섬유산업연구원, "한국섬유패션연감", pp.271~272 (2005)
- Sterns, R. S, "Consumers Issues: The Mature The Encyclopedia of Aging", pp.222~224 (1995), Springer Publishing
- Moschis, G. P, "Taereting the mature Market: Opportunities and challenges", Journal of Consumer Marketing, 14(4), pp.282~293 (1997)
- 한국과학기술정보연구원, "고령화 사회의 의료복지기술", ~ (2006)
- 전호경, "패션점포 판매원의 의복과 점포유형이 노년여성소비자들의 호감과 구매의도에 미치는 영향", 한국의류학회지, 25(2), pp.294~295 (2001)
- 남윤자, "노인계층의 의생활 실태에 관한 연구(Ⅰ) -노년여성의 연령 및 체형별 신체만족도와 기성복 사이즈 만족도", 한국의류학회지, 20(6), pp.962~974 (1996)
- 백재은, "노년 여성의 패션에 관한 태도와 기성복 재킷의 선호 디자인에 관한 연구", 복식문화연구, 13(6), pp.990~998 (2005), 복식문화학회
- 최혜선, "노인과 의복", 한국생활환경학회지, 9(1), pp.1~7 (2002)
- 이의훈, "21세기 시장선정을 위한 실버마케팅" (2004), 형설출판사
- Tongren,H.N, "Determinant behavior Characteristics of Older Consumers, Journal Consumers", Journal of Consumer Affairs, 22, pp.136~157 (1988)
- Fox, Marilyn C, "A Longitudinal Analysis of Consumer behavior in the Elderly Population", Advances in Consumer Research, 11, pp.563~568 (1984)
- 김정실, "뉴실버 여성소비자의 지각연령에 따른 의복구매행동연구-라이프스타일과 쇼핑성향을 중심으로-", 박사, pp.2006
- 배현숙, "노년층 여성의 의복 자아이미지와 의복구매유형 및 선호디자인과의 관계", 박사, pp.1999
- 문선정, "노인 및 장애 여성을 위한 유니버설 패션 디자인 개발", 박사, pp.2006
- 조은주, "노년기 여성의 의복스타일 선호에 관한 연구", 석사, pp.1987
- 조은주, "노년기 여성의 의복스타일 선호에 관한 연구", 석사, pp.1987
- 임재린, "노년기 여성을 위한 기능성 의복 디자인 개발에 관한 연구", 박사, pp.2005
- 패션 시장 분석 보고서, "삼성패션연구소", 18~20 (2005)