SNS 플렛폼 정보제공 방법에 따른 고객 호응도 분석
Analysis of Customer's Response According to SNS Platform Information Provision Method
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The value of SNS as a marketing platform has also increased, given that it is capable of real-time information delivery and sharing not only to domestic but also to global users. This research is meaningful in that the first post on Facebook page and Instagram page shows that companies have begun to interact with customers based on SNS platforms of each brand. The company wanted to analyze the customer's response according to the method of providing information through Facebook and Instagram. Facebook confirmed that the information in a post, rather than the image of a post, has an impact on the response, and that the information in the post's image has an impact on the response. We confirmed that the average amount of Instagram posts more than tripled every year than the average amount of posts posted on Facebook, and confirmed that Instagram's SNS platform has become more important than Facebook's utilization. Finally, a survey of marketing activities by brand on Instagram page confirmed that the amount of related postings on the new product has increased by more than 300% compared to the previous year as of 2017, and thus the utilization of Instagram as an advertising medium for new products has increased. The study found out the status and management status of SNS platform usage and management of colored cosmetics brands using Facebook and Instagram.
Abstract
The value of SNS as a marketing platform has also increased, given that it is capable of real-time information delivery and sharing not only to domestic but also to global users. This research is meaningful in that the first post on Facebook page and Instagram page shows that companies have begun to interact with customers based on SNS platforms of each brand. The company wanted to analyze the customer's response according to the method of providing information through Facebook and Instagram. Facebook confirmed that the information in a post, rather than the image of a post, has an impact on the response, and that the information in the post's image has an impact on the response. We confirmed that the average amount of Instagram posts more than tripled every year than the average amount of posts posted on Facebook, and confirmed that Instagram's SNS platform has become more important than Facebook's utilization. Finally, a survey of marketing activities by brand on Instagram page confirmed that the amount of related postings on the new product has increased by more than 300% compared to the previous year as of 2017, and thus the utilization of Instagram as an advertising medium for new products has increased. The study found out the status and management status of SNS platform usage and management of colored cosmetics brands using Facebook and Instagram.
참고문헌 (12)
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