K－드라마에 나타난 지역 공동체 양상과 대중전략

Abstract

This article notes that the main narrative strategy of the world’s successful ‘K－drama’ lies in ‘community orientation’. Korean dramas have often been set in communities such as ‘nationals’, ‘ethnicities’, and ‘family’ for a long time. The narrative of ‘K－drama’ related to ‘community’ is one of the important reasons for reading the desires of the public in various countries beyond East Asia. This article examines the narrative aspect of K－drama aimed at ‘community’ in various communities, through dramas <Racket Boys>(SBS), <Gat Village Cha Cha Cha Cha(tvN), and <Our Blues>(tvN). The popular strategy of the community narrative of K－drama, presented in the three dramas, is that it reflects the public's desire for a community centered on “solidarity, healing, and hope.” The warm social interrelationships shown in the communities represented through these dramas give comfort that cannot be found in the inhumane aspects of competing societies or patriarchal communities that demand obligations and sacrifices from specific objects, and find the expectations or wishes of recovery and healing for the public. In addition, the common strategy of these dramas is that they are actively utilizing the method of maximizing pre－modern nostalgia, which is different from modern cities, providing opportunities to experience romantic life, and conveying the warmth of the community. The three dramas use strategies to stimulate popular emotions and elicit empathy through romantic images set in cities and other regional characteristics, rural areas, and the sea. Through the drama analyzed in this article, it was possible to examine the characteristics of K－drama, which has been paying attention to the reproduction of various communities since the pandemic. This can be said to have provided an opportunity to gauge the new possibilities of the narrative of community representation of Korean dramas in the future.