국내 패키지디자인에 있어 에로티시즘 적용의 필요성 연구

Abstract

As of late, domestic companies are encouraging the use of the expression of eroticism proactively at the marketing strategy level which makes an appeal for customers' desire and sensibility. This can make customers get a deep impression and concentrate on the products by not only differentiating them from the competitors but stimulating customers' unconsciousness in a way of fast and effective expression. Furthermore, the application of eroticism can take advantages of the improvement on awareness of the products which makes customer purchase the products in consequence. The expression of eroticism, however, has been employed in advertisements or product designs but there is no precedent for the package designs. For this reason, this study is suggesting the need for the application of eroticism in domestic package design by understanding of the characteristics of eroticism based on the theoretical reviews and uncovering the design value of eroticism through the analysis of the applications of package design from abroad. As a result of the study, it is verified that the application of eroticism in domestic package design has the positive possibility and necessity in terms of the fact that the products of eroticism-applied package design are more effective than identical line of general products and this causes customers to stir sensibility, attract interest, boost memory and also draw positive response to the purchase.