제품디자인에 표현된 에로티시즘에 관한 연구 - 제품 사례조사에 의한 기호학적 분석을 중심으로 -

Abstract

In the society of post-capitalism, designers try to make use of eroticism to satisfy the consumer's sexual desire, and also to use it as a marketing strategy for Product differentiation. However, the eroticism design must be recognized first as a sign (symbol) that represents the desire and sub-consciousness of human being, than as a profit seeking means. This study looks into the meaning of representation method of eroticism implied on product design, and proposes a semiotic application method of product design on the basis of semiotic analysis with case study. To conclude, the iconic sign can be clearly understood because the meaning is communicated immediately, and the index sign helps individual product functions to be accepted easily through the clues imbedded on the product. Although the symbolic sign may be lacking immediate communication, it gives more psychological satisfaction based on the diverse interpretation of the implied meaning.