감성적인 음료패키지디자인을 위한 수사학 표현기법 연구

Abstract

Background It is beyond the presentation of the existing standardized package design differentiated and emotional point package design is required to meet the diverse sensibilities of consumers made in the 21st century sensibility era. In particular beverage package design is a discipline that emphasizes the importance of further design ttyaemun belongs to the family of sensibility and low involvement products. The purpose of this study is to propose a sensible approach methodology of the beverage package design expressed through various techniques of rhetoric. Methods This one on the basis of literature and Internet resources primarily for emotional design and package design had pondered the theory about rhetoric analysis of two overseas beverage package design of the car to the presentation of rhetoric were three car 20 college students to 50 people prior to that rhetorical analysis was carried out by type of beverage package design evaluation. Result Beverage package design techniques applied to expression of rhetoric is all but highly functional aesthetics and attention Castle, uniqueness and relevance demonstrated that emotional design. This beverage package design rhetoric is that it not only provides a sensual and sophisticated image to consumers and meet the psychological imagination and emotions such as surprise, fun is that it can take over the emotional, competitive brands. Conclusion Package design now will be to create value for the brand differentiation strategy by introducing a variety of ways to express the emotional design in accordance with the requirements of the times.