스토리텔링을 활용한 사천왕(四天王) 캐릭터 상품기획 및 개발

Abstract

With storytelling applied, the study has planned and developed traditional culture items by combining an IT device with culture and a story. In order to achieve the study goal, a smart-phone case and accessories have been manufactured with the Four Devas characters applied, which are a Korean traditional cultural material. At present, people use a smart-phone to enjoy functions of a conventional cell phone and a personal computer as they keep personal information and other important data in the smart-phone. In consideration of the fact, with the traditional guardians transformed into another guardians of the smart-phone of these times, a story has been created in which those guardians would protect both personal information kept in the smart-phone and the phone itself. As a protection guardian of the smart-phone as well as a kind of ambassador to promote Korean tradition culture, the Four Devas characters have been given different characteristics from each other, and finally, a character manual has been completed. After that, a case and accessories for the smart-phone based on those Four Devas characters have been manufactured in consideration of characteristics, shapes and colors of the characters. What the study has accomplished will play a medium that would propose any original, visualized models for a Korean cultural content appealing to foreigners and tourists while it honors Korean traditional culture. In the future, it is expected that those Four Devas characters will be used for developing of various cultural items.