스토리텔링에 의한 문화관광상품개발에 대한 고찰
A research of Developing Culture Tourism with Storytelling
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Storytelling is an important marketing strategy that appeals to consumers’ dreams and sensibilities in modern product sales and cannot now appeal to consumers without stories of any product, any service or any tourist destination. Since a regional tourism brand starts with ‘Story’, it is essential to build well-paved brand stories to strengthen tourism brands, and it is important to integrate tourism resources for local tourism resources with tangible resources through concrete story development so that they can contribute to the revitalization of new tourism While there are region where storytelling is actively used to provide rich experiences to tourists and visitors, one can find examples where storytelling is left unattended at all. In order to utilize Storytelling to double the experience of local promotion and rich visitation, the following must be included: The first is how to utilize political and social information related to the region, the second is how to utilize religious-related information of the local people, the third is how to utilize information related to the background figures of the period in which the historical event occurred, and the fourth is how to utilize information related to cultural fact
Abstract
Storytelling is an important marketing strategy that appeals to consumers’ dreams and sensibilities in modern product sales and cannot now appeal to consumers without stories of any product, any service or any tourist destination. Since a regional tourism brand starts with ‘Story’, it is essential to build well-paved brand stories to strengthen tourism brands, and it is important to integrate tourism resources for local tourism resources with tangible resources through concrete story development so that they can contribute to the revitalization of new tourism While there are region where storytelling is actively used to provide rich experiences to tourists and visitors, one can find examples where storytelling is left unattended at all. In order to utilize Storytelling to double the experience of local promotion and rich visitation, the following must be included: The first is how to utilize political and social information related to the region, the second is how to utilize religious-related information of the local people, the third is how to utilize information related to the background figures of the period in which the historical event occurred, and the fourth is how to utilize information related to cultural fact
참고문헌 (17)
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