서비스디자인 활용에 관한 내용분석 연구 - 한국과 영국의 뉴스 기사를 중심으로 -

Abstract

Background Service design has grown rapidly over a short period of time as countries and businesses begin to recognize the importance of the ‘Making service from the economy', and its utilization categories are also becoming highly diverse. Consideration of user and human-centric values as a result of the development of the service is also being expressed across society, industry and the public sector. It is necessary to consider and study the actual phenomena in this process of change objectively, and to suggest implications for future developments. Therefore, this study aims to identify the utilization category of domestic service design by analyzing the contents of service design used in news articles that recorded the fact objectively, and to expand it with a comparison with British news articles. Methods This study examines and compares the content of articles on the use of service design in the U.K. and Korea considered highly developed countries to explore the use of 'service design' in both industrial and public design areas. For analysis of the contents of the article, news articles were collected on the utilization of the service design from 2010 to 2016, when the service design started to be activated in Korea and in the United Kingdom. The contents of the service design use article were analyzed to extract the details of the use cases that are published in the report and the details of the application, approach, introduction, plans, and new processes according to the topic of news. Result According to a local article, the utilization of service designs is relatively higher in industry than in public design. Frequency was also measured high in manufacturing and education sectors. In a qualitative comparison of the news content, the Korean articles tend to explain the importance of the final product itself, but the British articles show the importance of the use of the service design in its products. Conclusion Among the sub-categories in the field of public design, articles on health, welfare and social participation are relatively more limited in the use of domestic service design. Consequently, it is necessary to develop a service design case in the field of public design. In addition, in case of considering domestic part, it is necessary to study the expanded role of the service design in making values and experiences, rather than focusing on a product, and how to communicate its usability.