서비스디자인 결과물의 범주와 인식 분석 연구
A Study on Service Design Outcomes and Analyzing Recognition of Those Outcomes
0
조회
0
다운로드
3
인용
0
참고문헌
키워드
초록
서비스디자인은 2010년 경 국내에 본격적으로 유입된 후, 학계와 현장에 빠르게 확산되었지만 신생 학문으로서 구체적 합의를 이룬 개념은 아직 확립하지 못하고 있다. 이제까지 서비스디자인은 포괄적인 개념을 알리고 확산하는데 중점을 두었기 때문에 이해관계에 따라, 참여자와 연구자의 다양한 해석이 이루어졌다. 일반적으로 서비스디자인은 실무 결과물(유형화)을 통해 대중에게 알려지고 있다. 그러므로 전통적 디자인(그래픽디자인, 제품디자인 등)의 형태와 구분 또는 기여할 수 있는 특징, 혜택과 장점을 위한 소통에 관한 논의가 필요하다. 본 연구는 문헌연구를 통해 서비스디자인의 개념을 이해하고 그 결과물의 특징과 범주에 관한 프레임워크를 도출하였다. 그리고 설문조사를 통해 국내 서비스디자인 실무 결과물이 어떻게 인식되는지 분석하고, 분석된 자료와 문헌연구에서 도출된 프레임워크를 종합하여 서비스디자인 실무의 형태를 구분하였다. 본 논문은 이러한 연구를 바탕으로, 서비스디자인이 결과물에 대한 소통방법을 제안하며, 서비스디자인 개념 확립에 기여하고자 하였다.
Abstract
After services design was introduced in Korea around 2010, it spread fast in academia and in the field. However, service design has problems that all new studies are faced with. Comprehensive concepts of service design exist but materialization of consensus concepts have not yet been established. In addition, until now, since the focus was on spreading ‘services design’ term and concept, service design concepts have different interpretations by the participants and researchers. In service design, communication is frequently done through tangible outputs. Thus, there is a need to identify the outcome traits of service design which are different from traditional design (e.g., graphic design, industrial design, etc.), and communication ways to deliver benefits and competencies of service design. This research studied the characteristics of the outcomes of service design, and generated a framework on characteristics of service design outcomes from the literature review as a preliminary stage. Recognition of domestic service design outcomes were researched and analyzed. By using the framework from the literature review and research analysis, forms of service design outcomes are categorized. This paper suggests ways to consider when communicating service design outcomes, and also to contribute to the establishment of service design concept.
참고문헌 (19)
- 윤경환, "창조경제 이끄는 서비스디자인", 서울경제, ~ (2013)
- "한국 서비스디자인 협의회" (2013)[URL]
- Brown, T., "Change by design: How design thinking transforms organizations and inspires innovation" (2009), HarperCollins
- Buchanan, R., "Branzi's dilemma: Design in contemporary culture", Design Issues, 14(1), pp.3~20 (1998)
- Transformation design, "Burns, C.", Design Council, ~, pp.RED Paper, 2 (2006)
- Edgett, S., "Marketing for service industries-A Revie", Service Industries Journal, 13(3), pp.19~39 (1993)
- Services and innovation: Dynamics of service innovation in the European Union, "Green, L.", PREST and CRIC, University of Manchester, ~ (2001)
- Junginger, S., "Service design and organizational change: Bridging the gap between rigour and relevance", 3rd IASDR conference on design research (2009)
- Kaptelinin, V., "Acting with technology: Activity theory and interaction design" (2006), MIT Press
- Kimbell, L., "The turn to service design. Design and Creativity: Policy, Management and Practice", pp.157~173 (2009)
- Mager, B., "Designing Services with Innovative Methods", pp.28~43 (2009), Savonia University of Applied Sciences
- Mandano, P., "Scoping study on service design" (2012), Mandano Partnership
- Meroni, A., "Design for services. Surrey, England; Burlington" (2011), Cower Publishing Limited, Ashgate Publishing Company
- Sangiorgi, D., "Building up a framework for service design research", 8th European academy of design conference, 415, pp.420~ (2009)
- "Service design network" (2013)[URL]
- "Service design research UK network" (2013)[URL]
- Polaine, P., "Service design: From insight to implementation" (2013), Rosenfeld Media
- Rittel, H. W. J., "On the planning crisis: Systems analysis of the first and second generations" (1972), Institute of Urban and Regional Development
- Zeithaml, V. A., "Problems and strategies in services marketing", The Journal of Marketing, pp.33~46 (1985)