한미 국방관련 정부조직의 소셜미디어 비교연구: 소셜미디어 성숙도 모형을 중심으로-
A Comparative Study of Government Security Organizations of Korea and America: with special reference to Social Media Maturity Model
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Social Media is an efficient communication media and an effective collaboration tool in both government and business organizations. Many government organizations introduce social media for diverse goals. But most of them are confusing in the process of introducing and utilizing social media. Thus, this study aims to develop social media maturity model which are successfully used by organizations attempting to improve their processes, products and delivery system concerning social media use. After review of prior cases of social maturity model, this study developed social media maturity model to compare Korean and American government security organizations. It contains five criteria; those are strategy, organization, integration, education and law. And its levels are introducing level, growing level, settlement level. After comparison, this study recommend five strategies to utilize social media in korean government security organization such as Ministry of National Defense; multipurpose goal-setting strategy, multi-presence orientation, integration strategy between web and social media, education strategy for organization member, and law-making strategy.
Abstract
Social Media is an efficient communication media and an effective collaboration tool in both government and business organizations. Many government organizations introduce social media for diverse goals. But most of them are confusing in the process of introducing and utilizing social media. Thus, this study aims to develop social media maturity model which are successfully used by organizations attempting to improve their processes, products and delivery system concerning social media use. After review of prior cases of social maturity model, this study developed social media maturity model to compare Korean and American government security organizations. It contains five criteria; those are strategy, organization, integration, education and law. And its levels are introducing level, growing level, settlement level. After comparison, this study recommend five strategies to utilize social media in korean government security organization such as Ministry of National Defense; multipurpose goal-setting strategy, multi-presence orientation, integration strategy between web and social media, education strategy for organization member, and law-making strategy.
참고문헌 (32)
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