그린 패션제품에 대한 환경친화적 소비자의 특성 및 인지도분석 -서울시 거주여성을 중심으로(1999년도와 2007년도의 연구비교)-

Abstract

The study aims to examine consumer awareness of green fashion products and demographic characteristicsby subdividing environmentally conscious consumers of such products in the curent domestic fashion market. It thencompares the result with the characteristics of environmentally conscious consumers studied by 1999 in order to under-strategies for green fashion products suggested by the study are as follows: First, fashion firms are required to developand publicize shops selling recycled or second-hand clothing that environmentally conscious consumers show constantinterest. For instance, clothing patterns may be developed to enable consumers to make their kids' clothing easily athome, and various garments made from recycled materials may stimulate environmentally conscious consumers' desireto buy. Particularly, advanced technologies should be developed and publicized to manufacture garments that can excelexisting ones made of normal materials in their features in order to satisfy consumers' interest in clothing made fromrecycled PET bottles. In addition, various natural dyes should be developed to decrease water pollution. Second, it seemsionable multi-purpose clothing, and environmentally friendly materials. As the use of natural fur or leather can cause theendangerment of wild animals and the destruction of the ecosystem, synthetic fur or leather may be used to developsophisticated products with the same texture as real ones to attract environmentally conscious consumers' interest.