의복추구혜택이 환경의식과 환경친화적 소비행동에 미치는 영향

Abstract

The purpose of this study is to examine clothing benefits seeking and buying behavior depending on the levelof environmental awareness. The results showed a significant relationship between the level of environmental awarenesand the factors of demographic characteristics, such as age, marital status, educational status, and type of housing, occu-pation, and average household income. However, there was no significant difference between those by gender. In rela-tionship between the level of environmental awareness and clothing benefits seeking behavior, there were significantcomfort-oriented group. With regard to the relationship between environment-friendly consuming behavior and demo-graphic characteristics, there were significant diferences in all factors of the demographic characteristics. Buying behaviorshowed a significant relationship with all factors of demographic characteristics except type of housing. Using behaviormatched a significant relationship with all factors of demographic characteristics. Disposition behavior demonstrated a sig-nificant relationship with all factors except marital status. In terms of the effect of clothing benefits sought on the envi-ronment-friendly consuming behavior, the results suggested a significant relationship of brand-oriented, individuality-oriented, comfort-oriented, and price-oriented factors. Buying behavior showed a significant relationship with brand-ori-comfort-oriented factor while disposition behavior suggested a strong relationship with price-oriented factor.