環境 親和的 衣類製品에 對한 消費者 態度에 關한 硏究

Abstract

This study analyzed the consumer behavior on the environmentally Benefical clothing through the substantialverification, which was based on theoretical reviews. It also aimed to provided marketing aspects on the design,raw material, product quality, price, and brand recognition of environmentally Benefical clothing.For the substantial, verification following questions were developed.1) Consumers interests in purchasing environmentally Benefical clothing.2) The consumer behavior on the environmental factors of the design, raw material, product quality,price, and brand recognition of environmentally Benefical clothing.3) The changes in the consumer behavior on negative aspects of environmentally Benefical clothing.4) The reasons of unfavorable behavior of environmentally unconscious consumers onenvironmentally Benefical clothing.Substantial data was collected through a survey, conducted on two hundreds and twenty-nine male andfemale students in graduate and undergraduate schools, resided in Seoul. The collected data was analyzedwith Statistical Package for Social Science for Windows, version 8.0, and X2 and T-test were performed.Those results and issues, developed in the analysis of consumer behavior on the environmentallyBenefical clothing, could be utilized in the environmental management and the marketing activity for theclothing companies.