근현대 한일주부의 친환경패션상품에 대한 의식비교

Abstract

The study aims at comparatively investigating the influences that the awareness of Japanese and Korean housewives toward environment-friendly products have on recycling behaviors, and thus providing the basic data for finding the ways for recycling products to make further improvements in Korea. The study used questionnaire method for the analyses of a total of 398 subjects of Korean and Japanese housewives in their 30s and 40s. Frequency analysis, regression analysis, and factor analysis were conducted, with the help of SPSS 12.0. The findings are as follows. The study indicated that the awareness of environment-friendly fashion products had significant influences on exchange & recycling, gift, and environmental interest, among recycling behaviors, in the case of Korean housewives, while the awareness had significant influences on exchange & recycling and environmental interest, in the case of Japanese counterparts. For Korean housewives, the behaviors of exchange & recycling were found to appear more, as the knowledge, information, or interest toward environment-friendly fashion products was more, and as the satisfaction with products was higher, and as the distrust of products was lower. For Japanese counterparts, the behaviors of exchange & recycling were more, as the interest in the environment-friendly products was higher, and as information dissatisfaction was lower. For Korean housewives, their interest in environmental issues was higher, as the worthiness of environment-friendly products, purchase intention, or information interest were higher. For Japanese counterparts, their interest in environmental issues was higher, as the information dissatisfaction or mistrust were lower.